The Green Shop, has been selling sustainable, eco friendly and fair-traded products for 20 years. He has always been interested in environmental issues and his philosophy is "If you want to change the world you must begin from where you are."

With that thought in mind he started to sell a few environmentally friendly products in his garage shop, even though the two activities might have seemed inconsistent at the time.

People's reaction varied; most thought he was mad and wasting money, but as the issues starting being aired in the media and the products were in front of them, petrol station customers (not known as "alternative clientele") wanted to buy them.